Marketing

Hidden Nuggets: Symphony Kaizen – Auron Ko Jalan

Symphony launched coolers which looked like air conditioners. Mudra did 3 films which were banned by the authorities. Auron Ko…

4 years ago

Hidden Nuggets: Somany Tiles – Kuch Nahi Bigdega

Lintas created a commercial which was very different from the standard ceramic ware advertising

4 years ago

Hidden Nuggets – Philips Pocket Radio – Monks

The "Monks" advertising campaign for the 1996 World Cup Limited Edition Philips Pocket Radio was created by Ogilvy and well…

4 years ago

Iconic Ads: Patek Philippe – Begin Your Tradition

"A Patek watch is more than just a timepiece. It's a family heirloom that passes along ideals from generation to…

4 years ago

Iconic Ads: Priceless – For everything else there’s Mastercard

MasterCard’s “Priceless” theme has become one of the most admired campaigns creating an emotional connect, appealing to everyone even after…

4 years ago

Iconic Ads: Got Milk? And the Milk Moustache

The background to the Got Milk? And the Milk Moustache campaigns in the US which brought milk back into the…

4 years ago

Iconic Ads: iPod – Thousand Songs in Your Pocket

The focus of the Silhouette campaign, switched from a product focus to urging consumers to "buy the emotion."

5 years ago

Iconic Ads – Hero Honda Pleasure – Why Should Boys Have All the Fun?

A lot of girls missed out on fun when they were young. That's why the line "Why should boys have…

5 years ago

Iconic Ads – De Beers – A Diamond is Forever

“A Diamond Is Forever” is great because it emphasizes both eternity and emotion and was written by Frances Gerety at…

5 years ago

Iconic Ads: Boost – The Secret of My Energy

HTA was given the challenge of connecting Energy, Kapil Dev and Boost. This resulted in a film which was a…

5 years ago