Advertising urged smokers and non-smokers equally to try out Marlboro. Here was the Cowboy's invitation
Coca-Cola's advertising has always been able to read the public's mood. Here, Coke sent out a bright, upbeat message at…
The iconic Rolls Royce advertising created by David Ogilvy
The Absolut bottle has been the core of the advertising which has made the brand one most of the sought…
By the 1970s, GE had moved its focus back to service and high-tech industries. Before 1979, GE was mostly known…
Nike's tagline 'Just Do It' had a macabre origin and was inspired by a murderer's final words and the First…
The 1971 commercial of bringing people together of different regions with Coca Cola by "I'd Like to Buy the World…
The cloudy lemon drink Limca, for many years was a market leader backed by consistent positioning of "Thirst Choice'.
David Ogilvy praised Avis ads as a feat of “diabolical positioning,” in which a foe’s strengths are turned against them
The path breaking campaign by DDB for Volkswagen started when it was launched in the 60s, and for many years…