Emotions were used by AT&T to communicate long-distance telephony through the famous line - Reach Out and Touch Someone
The campaign met a universal need while also delivering on a promise: it portrayed BMW as a car designed for…
The idea was to embrace the “new” in every way – the new granulated form product story, the new consumer…
Amex wanted a synergy tag line which would work across the business lines. David Ogilvy is credited of thinking of…
The iconic “Levi's® 501® Blues” campaign launched during the summer of 1984, pairing blues music with scenes of young people…
So a naughty Virat and a naughtier Genelia - something which was unexpected of her, more than did the trick…
The cause of LGBT rights was a hotly debated topic at that time. Come Out of the Closet is an…
Rather than emphasizing the similarities between the soda and its cola competitors, the advertising emphasized the differences - Uncola
Bringing functionality into a quirky brand known was a challenge. Specks of dust in the eye, resulting in tears was…
It was luck and smartness that the now famous line came from NW Ayers' Armistead, who smartly used the line…