Marketing

Iconic Ads: Conservative Party – Labour Isn’t Working

This highlighted the Labour Party's traditional commitment to full employment or lack of it leading to the Winter of Discontent…

4 years ago

Iconic Ads: The Economist

David Abbott realized that focusing on The Economist brand rather than the content would give the magazine significantly more attention.

4 years ago

Iconic Ads: Dove – Real Beauty

The beauty industry's portrayal of women was inaccurate. And Dove attempted to change this by delving into "Real Beauty"

4 years ago

Hidden Nuggets: Sonata – Dhoni

Sonata leveraged MS Dhoni's captaincy of the Chennai Super Kings to build saliency for the brand successfully

4 years ago

Hidden Nuggets: Flipkart – Wish Chain

A unique and exhilarating campaign with a different treatment of using still photographs resulted in the - The Wish Chain…

4 years ago

Iconic Ads: Budweiser – Whassup!

At the time, Budweiser was talking to a generation of young (white) drinkers who had absorbed hip-hop culture full. Hence…

4 years ago

Iconic Ads: Diu – Ilha de Calma

Diu leveraged its spectacular natural beauty, a strong Portuguese heritage, stunning architecture, and unique attractions.

4 years ago

Iconic Ads: Wendy’s – Where’s The Beef?

The combination of the creative director, the film director and the main model did the trick for this iconic line…

4 years ago

Iconic Ads: Budweiser – This Bud’s For You

Budweiser adopted Reagan's rallying cry from the perspective of the working-class - "To everyone who puts in a hard day's…

4 years ago

Iconic Ads: Burger King – Have It Your Way

The Big Mac, is stored fully dressed, whereas the Whopper sits naked on its bun, waiting for the customer's order.

4 years ago