The polaroid transfers on archival paper of various photos was the inspiration to write ‘brand poetry’ for the campaign.
A bottle of vodka served as a prism through which the dark reality of seemingly ordinary people - and the…
The humourous twists and behind the scenes banalities apart from the cameos made the series a huge success
"Because I am worth it" was neither about pleasing people nor about presenting the typical image of a woman.
An off the cuff remark by one the restaurant managers became the slogan for many years, when the franchisee was…
The phrase reaffirmed Audi's German background, a valuable asset for a car brand associated with accuracy and engineering strength
The 'Have a Break. Have a Kit Kat' slogan worked in because it was associated with acknowledging life's modest setbacks…
The tagline came from a eureka moment to a sleeping Lovelock at 3 AM in the morning who was under…
Fallon began working with Sony in 2002, and the strategy process began then. From ‘Go Create' to ‘You Make It…
The use of sexuality, physicality and a tongue in cheek phrase "Hello Boys' aesthetically created a mindspace for Wonderbra.