Marketing

Iconic Campaigns/ Ads – Lifebuoy – Roti

Roti is a common accompaniment to practically every Indian dinner, and it can only be eaten with your hands. It…

4 years ago

Iconic Ad/ Campaign: Coca Cola – Share a Coke

Our name is our identity. Putting your name is on a Coke bottle, it can’t get more personal than that!

4 years ago

Iconic Ads: KFC – FCK

The near-expletive anagram of KFC scrawled on the side of a bucket drew attention before an apology was offered.

4 years ago

Iconic Ads: Metro Melbourne – Dumb Ways to Die

Metro Melbourne - Dumb Ways to Die was advertising that was treated like a single, targeting youth who did stupid…

4 years ago

Hidden Nuggets: Fastrack – Hands – His & Her Story

The same commercial had different interpretations/ stories from a guy and a girl's perspective using the hands to great effect

4 years ago

Iconic Ads: Apple – Get A Mac

Apple - Get A Mac was a campaign to show a softer side of Mac and thereby bring up the…

4 years ago

Iconic Ads: McDonald’s – I’m Lovin’ It

This was McDonald's first global united campaign, appealing to individuals from all walks of life/, all languages & all cultures

4 years ago

Iconic Ads: Stella Artois – Reassuringly Expensive

The perceived negative of the high price of Stella Artois was used as a big advantage to position it at…

4 years ago

Iconic Ads: Miller Lite – Great Taste, Less Filling

The common misconception was that you couldn’t drink a light beer that tasted good.

4 years ago

Iconic Ads: Old Spice – Smell Like A Man, Man

It was a start in introducing a new personality and sense of humor for the brand, one that enthusiastically embraced…

4 years ago