Barratt brought high culture into commercialism with this iconic advertisement of Bubbles for Pears much to chagrin of the purists
Showing the true strength of the adhesive property of Araldite resulted in a series of iconic advertisements
In 1994, this Iconic Ad by Ikea showcasing Dining Room furniture was among the very few brands which featured a…
Esso's - Put a Tiger in your Tank gave a brand differentiation that was never simple and also gave a…
Slimness was added to the list of modern traits that the cigarettes claimed to have: "Reach for a Lucky" instead…
Many human brands are now foraying into the pet space by extending their brand equity. The trend I call Petization…
Benetton decided to put more emphasis on the message and less on the product. This kind of advertising was also…
Black people have had a knack of utilising objects designed for their denigration and repurposing them for their own empowerment
When Rubicam found out that famous composers and pianists used Steinway, the phrase formed in his mind: 'The Instrument of…
The funny tale of Dos Equis' 'Most Interesting Man' Campaign that started almost as a joke but became iconic