Marketing

Iconic Ads: Evian – Roller Babies

The Live Young! campaign and Roller Babies, with its cheerful, upbeat tone, intends to excite viewers as much with its…

4 years ago

Iconic Ads: Sk-II – Marriage Market Takeover

SK-II’s new film inspires single Chinese women to start a conversation with parents about marriage pressure

4 years ago

Iconic Ads: Edeka – Heimkommen

This Christmas commercial tugged at the heartstrings of customers in Germany to establish an emotional connect

4 years ago

Iconic Ads: Levi’s Engineered Jeans – Odyssey

The "Odyssey" commercial for Levi's showcased engineered jeans. It revived the battered image and reclaimed the once-lost youth market.

4 years ago

Iconic Ads: Yellow Pages – J R Hartley

The Yellow Pages went from being a resource exclusively used in emergencies to one that people could turn to for…

4 years ago

Iconic Ads: Anuncio Loteria de Navidad – Justino

The Pixar-style ‘Justino’ film captured hearts while media built anticipation in the run up to the high-profile Christmas lottery draw

4 years ago

Iconic Ads: Dollar Shave Club – Our Blades Are F***ing Great

The more you individualize your brand from the competition, the stronger the bond you build with your consumers by being relevant

4 years ago

Iconic Ads: Guinness – Surfer

Surfer has been voted one of the best ever advertisements in the world

4 years ago

Iconic Ads: Volkswagen – Singin’ in the Rain

Who would have expected Gene Kelly’s showpiece "I Am Singing In The Rain" to show up in a Golf GTI…

4 years ago

Iconic Ads: Kay Jewelry- Every Kiss Begins With Kay

Stern established a new category of romance by disrupting a market characterised by products and price for Kay

4 years ago