Marketing

Unforgotten Brands: Mountain Dew

Mountain Dew isn't just a drink — it's a cultural phenomenon. Mountain Dew's story is one of resilience, adaptation, and…

2 months ago

Unforgotten Brands: Rajdoot

Rajdoot stood for freedom, simplicity, and rugged reliability, carrying people and their hopes across India's evolving roads.

2 months ago

Unforgotten Brands: Nutrine

Nutrine wasn't just a business. It was a belief that sweets could bring joy, that rural India could lead, and…

2 months ago

Unforgotten Brands: KFC

KFC and Colonel Sanders' story is persistence, reinvention, and real tastes. The Colonel left a legacy, not simply a recipe.…

2 months ago

Unforgotten Brands – Wrigley’s

Wrigley knew how to connect the product to emotion and reshaped how the world viewed chewing gum—from a noisy annoyance…

2 months ago

Unforgotten Brands: KitKat

Kit Kat is the world’s most iconic chocolate-covered wafer bars. It’s a symbol of both nostalgia and innovation in snacking.

2 months ago

Unforgotten Brands: Toblerone- The Triangular Icon of Swiss Chocolate

Toblerone's story is a tapestry of innovation and identity. It is not just a chocolate bar but a cultural artefact—one…

2 months ago

Turning Problems into Profits – How Brands Did It

By tackling big, scary problems head-on and leveraging them to build something better, the best companies achieve significant success.

3 months ago

The Longer They Stay, The More They Pay

Getting customers through the door earns you a rupee, but making them stay—whether with a food court or a scrollable…

3 months ago

Selling What’s Free: How Indian Brands Turn Water Into Gold

Despite the fact that water is essentially free in our nation, millions of people pay for the version that is…

3 months ago