General

What Is the “Right” Length? It Depends on the Medium

Why are songs 3 minutes, books 300 pages, and sitcoms 30 minutes? Explore how tech and media shaped “the right…

4 months ago

Make Good Habits Easy. Hide the Bad Ones.

Do you want to build better habits without engaging in willpower battles? Discover how small changes in your environment can…

4 months ago

Is Your Packaging Customer-Centric Enough?

Great packaging isn’t just protective—it’s customer-centric. Learn how brands can create packaging that’s easy to open, reusable, sustainable, and emotionally…

4 months ago

Change Is Inevitable — So Is Reinvention

Change is constant—and so is competition. From AI to evolving customer needs, discover why self-reinvention is essential for businesses to…

4 months ago

Unforgotten Brands: Cipla

Explore Cipla’s transformation from a swadeshi startup to a global generics giant under Yusuf Hamied, challenging Big Pharma and redefining…

4 months ago

Unforgotten Brands: Cello

Discover the inspiring journey of Cello — from a small plastic bangle factory in Mumbai to one of India’s most…

4 months ago

Unforgotten Brands: Ceat Tyres

Modern production plants, strategic alliances, and solid R&D infrastructure have made CEAT a trusted brand worldwide

4 months ago

Unforgotten Brands: Krackjack

Discover the fascinating (and accidental) origin story of Parle Krackjack — India’s first sweet and salty biscuit. From a factory…

5 months ago

Unforgotten Brands: Mountain Dew

Mountain Dew isn't just a drink — it's a cultural phenomenon. Mountain Dew's story is one of resilience, adaptation, and…

6 months ago

Unforgotten Brands: Nutrine

Nutrine wasn't just a business. It was a belief that sweets could bring joy, that rural India could lead, and…

6 months ago