General

Rooh Afza – The Refresher

In drinks to beat the heat, Rooh Afza has a special place. It has a long history and is manufactured…

3 years ago

Amrutanjan – The History and Its Tryst with Independence

Amrutanjan has been a favourite all-purpose balm, especially in South India. Its founder has been inextricably linked to India's independence.

3 years ago

Unforgotten Brands: Boroline – The Symbol of Independence

Boroline quickly became a unifying force in pre-independent India. In little time at all, the moss-green tube had become an…

3 years ago

Parachute – And the Success of the Brand

Parachute Coconut Oil, a leader in its category, is known for its purity and quality. The packaging of the company…

3 years ago

The History of Frequent Flyer Programs

What was once a simple frequent flyer program to reward loyal passengers has evolved into a more comprehensive one over…

3 years ago

Nalli Silks – A Household Name for Silks

Due to its commitment to upholding the key principles of trust and excellence, Nalli has amassed a loyal following spanning…

3 years ago

Old Monk – The Monk Who Sold A Rum

Old Monk is the most famous alcoholic drink in India. It is enjoyed by people of all ages, social classes,…

3 years ago

Bubble Wrap – The Popping Star

Two scientists set out to design a revolutionary new wallpaper, and the Bubble Wrap was created by chance.

3 years ago

The Experience in a “Digital Experience Economy”

In today's digital landscape, businesses must use big data and AI technology to provide immersive, hyper-personalized user experiences.

3 years ago

How Doritos Was Created at Disneyland

In a Disneyland restaurant, unused tortilla chips were cut into triangles and fried to create a very popular snack.

3 years ago