How frequently does a commercial perform well, but the product itself fails to sell? Crowning Glory is one of them.
With a name like OK, the chances the brand would succeed was bleak. However a connection with the brand continues…
Tata Oil Mills' 501 washing soap gave tough competition to Levers Sunlight. However its prominence reduced after the brand was…
Tortoise was the leader and had a huge market share, but hubris was the downfall of the brand. It had…
The clear lemony drink - Citra did manage to gain market share but after the Coca-Cola takeover, the brand was…
There was no soap in the '90s that sold as well as Le Sancy. Its decline was as precipitous as…
The inclusion of sports cards in packs of Big Fun bubble gum was a huge marketing success in the 1980s.…
HMT watches were very popular. Every household would possess at least one. But due to misjudgment and mismanagement the brand…
The Ambassador was India's solution to its challenges, including its terrible roads, large families, and the difficulty of repairing the vehicle with basic tools…
Dyanora, the first to launch black and white televisions, was among the market leaders especially in the Southern part of…