A revolutionary past is at the heart of the Sulekha Ink brand. It has come to represent resistance, protest, and…
'Healthy oil' is now automatically associated with the Keo Karpin and this brand has stood the test of time.
The Contessa from Hindustan Motors was the go-to muscle car. At that time, it was perceived as a premium, spacious…
Parle G is the world largest selling biscuit and has managed to hold its own despite competition from different players
The serious health issue, legal, competition and other issues has seen the marketshare of Pan Parag decline
A market leader Sumeet has since seen a decline in its fortunes primarily due to differences in the family.
At one point Captain Cook was a well recognised brand in India but fell by the wayside when other brands…
Dalda came to be synonymous with the product, to the extent that hydrogenated vegetable oil was commonly designated as "vanaspati…
Hamam became a symbol of national pride and technological progress. Many adults remember using this soap as kids because it…
Moti was initially a luxury soap and was later repositioned to associate it with abhyanga snan during Diwali celebrations