Advertising

Hidden Nuggets: Flipkart – Wish Chain

A unique and exhilarating campaign with a different treatment of using still photographs resulted in the - The Wish Chain…

4 years ago

Iconic Ads: Budweiser – Whassup!

At the time, Budweiser was talking to a generation of young (white) drinkers who had absorbed hip-hop culture full. Hence…

4 years ago

Iconic Ads: Diu – Ilha de Calma

Diu leveraged its spectacular natural beauty, a strong Portuguese heritage, stunning architecture, and unique attractions.

4 years ago

Iconic Ads: Wendy’s – Where’s The Beef?

The combination of the creative director, the film director and the main model did the trick for this iconic line…

4 years ago

Iconic Ads: Budweiser – This Bud’s For You

Budweiser adopted Reagan's rallying cry from the perspective of the working-class - "To everyone who puts in a hard day's…

4 years ago

Iconic Ads: Burger King – Have It Your Way

The Big Mac, is stored fully dressed, whereas the Whopper sits naked on its bun, waiting for the customer's order.

4 years ago

Iconic Ads: AT&T – Reach Out and Touch Someone

Emotions were used by AT&T to communicate long-distance telephony through the famous line - Reach Out and Touch Someone

4 years ago

Iconic Ads: BMW – The Ultimate Driving Machine

The campaign met a universal need while also delivering on a promise: it portrayed BMW as a car designed for…

4 years ago

Iconic Ads: Nestle Sunrise – There’s A New Sunrise in Your Life

The idea was to embrace the “new” in every way – the new granulated form product story, the new consumer…

4 years ago

Iconic Ads: American Express – Don’t Leave Home Without Them

Amex wanted a synergy tag line which would work across the business lines. David Ogilvy is credited of thinking of…

4 years ago