An off the cuff remark by one the restaurant managers became the slogan for many years, when the franchisee was…
The phrase reaffirmed Audi's German background, a valuable asset for a car brand associated with accuracy and engineering strength
The 'Have a Break. Have a Kit Kat' slogan worked in because it was associated with acknowledging life's modest setbacks…
The tagline came from a eureka moment to a sleeping Lovelock at 3 AM in the morning who was under…
Fallon began working with Sony in 2002, and the strategy process began then. From ‘Go Create' to ‘You Make It…
The use of sexuality, physicality and a tongue in cheek phrase "Hello Boys' aesthetically created a mindspace for Wonderbra.
This highlighted the Labour Party's traditional commitment to full employment or lack of it leading to the Winter of Discontent…
David Abbott realized that focusing on The Economist brand rather than the content would give the magazine significantly more attention.
The beauty industry's portrayal of women was inaccurate. And Dove attempted to change this by delving into "Real Beauty"
Sonata leveraged MS Dhoni's captaincy of the Chennai Super Kings to build saliency for the brand successfully