The same commercial had different interpretations/ stories from a guy and a girl's perspective using the hands to great effect
Apple - Get A Mac was a campaign to show a softer side of Mac and thereby bring up the…
This was McDonald's first global united campaign, appealing to individuals from all walks of life/, all languages & all cultures
The perceived negative of the high price of Stella Artois was used as a big advantage to position it at…
The common misconception was that you couldn’t drink a light beer that tasted good.
It was a start in introducing a new personality and sense of humor for the brand, one that enthusiastically embraced…
The polaroid transfers on archival paper of various photos was the inspiration to write ‘brand poetry’ for the campaign.
A bottle of vodka served as a prism through which the dark reality of seemingly ordinary people - and the…
The humourous twists and behind the scenes banalities apart from the cameos made the series a huge success
"Because I am worth it" was neither about pleasing people nor about presenting the typical image of a woman.