Advertising

Iconic Ads: Vicks – Gauri Sawant

Vicks is aware of and enthusiastic about the reimagined meaning of family. The focus here is on a relationship that…

3 years ago

Iconic Ads: Pan Pasand

Pan Pasand, while it appealed to the kids, focused the communication on adults in scenarios which were made fun

3 years ago

Famous Ads: Campa Cola – Salman Khan

Salman Khan, Ayesha Shroff, Aarti Gupta, and others appeared in a Campa Cola advertisement filmed in the Andamans in 1983.

3 years ago

Iconic Ads: Snickers – Betty White

The Betty White commercial propelled Snickers from seventh place into category leadership.

3 years ago

Iconic Ads: Carlton Draught – Big Ad

The "Big Ad" is an Australian TVC for Carlton Draught pale lager. It used viral marketing techniques to promote the…

3 years ago

Iconic Ads: Budweiser – Frogs

The advertisement, which takes place in a swamp and features three frogs croaking Budweiser in sequence, proved an instant hit.

3 years ago

Santoor – Twacha Se Umar Ka Pata Hi Nahin Chalta!

The story behind the repositioning the making of the first few commercials with Subodh Poddar - the erstwhile creative head…

3 years ago

Iconic Posters: Westinghouse – We Can Do It

The "We Can Do It!" image was used to promote feminism and other issues has origins in Westinghouse factories

3 years ago

Iconic Ads: Axe – Getting Dressed

Axe veers from the usual. Instead of average joes creating a huge impact on beautiful women, it is about a…

3 years ago

Iconic Ads: Volvo Trucks – Epic Split

The Epic Split became the most popular of the six advertisements in the Live Tests series, and brought Van Damme…

3 years ago