Morton's came up with the logo and slogan to demonstrate that Morton Salt could be easily poured despite the wet…
John Lewis's 2018 holiday commercial highlighted the transformative effects one gift had on a young boy's (Elton John) life.
Thai Life Insurance strives to be a trusted life partner by really caring for people's lives without expecting anything in…
Gillette made social justice a focal point of the advertisement and was the first to address the issue of toxic…
The ability to amass a large fan base is not limited to humans. The pet influencer industry has exploded in…
The anti-advertising movement known as "brandalism" employs artistic activism and subvertising to challenge corporate advertising by replacing it with parodies or…
Creating and building an edible Skoda Fabia car made completely from confectionary was a unique way of showing the car's…
The film plays on the fact that even celebrities like to imagine they are in the boots of their favourite…
The IKEA "Lamp" commercial starts off by playing on your emotions before delivering a knockout blow, based on making furniture…
Berlitz uses guilt by capitalising on the audience's capacity to foresee a future of regret over not having improved their…