Safari on Macs, iPads, and iPhones uses Google as its default search engine, and Google pays Apple billions of dollars a year to keep it that way. Google reportedly paid Apple “around $19 billion” in 2022, according to a story in the New York Times.
The default search engine is one of several device settings that many users seldom alter. Being the default choice makes Google’s search engine more appealing to consumers, who are more likely to stick with it instead of looking for alternatives.
It would seem that the Google and Apple tie-up was more than just a win-win; it was also akin to an uneasy marriage of convenience.
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