Millennials Are Driving the Indian Pet Industry

It is estimated that the Indian pet business is one of the strongest and fastest-growing in the world’s pet sector. A new pet speciality brand is launched every week, while established companies keep discovering new ways to pique the attention of pet owners.

The Millennial generation is leading the pack in pet product sales because they won’t settle for anything less than the best for their dogs. The Millennials are, in reality, India’s biggest living generation. When it comes to pet food and nutrition, Millennials are more likely to do extensive research since they have the internet at their fingertips.

There are a considerable number of millennials who keep pets. In the last few years, there has been a big change in the pet business. This is because companies that make pet products are now marketing to the ever-changing needs of Millennial pet owners.

More than half of millennial pet owners have dogs, and a third have cats, according to one estimate. Since the pandemic, approximately 10% of the younger generation has taken in a new pet, which means that millions of people are now part of the rapidly expanding pet-ownership sector.

Statistically, older generations are more inclined to follow their veterinarian’s advice when acquiring a new pet. The older generations also come from an age when pets were mostly kept outside and considered companion animals; they were seen as less than humans, but this has changed for many.

However, millennials are more likely to turn to third-party resources like online product reviews and pet forums when making a purchase decision. In response to these market shifts, pet businesses are shifting their attention to their fastest-growing population.

Millennials and baby boomers have a lot in common when it comes to their attitudes toward dogs, which makes for an intriguing comparison. Both populations see their dogs as part of the family and want to provide them with the best possible life. Despite this, the reasons for the two groups’ divergence are vastly different.

Millennials are more likely to start a family with a pet before they get married or have children. When it comes to pets, over half of pet-owning Millennials see them as kids. Older generations, on the other hand, are more likely to have pets to fill their empty nests since their children are likely grown and have families of their own.

Even though dogs are an expense, Millennials are the ones that spend the most on them compared to any other generation. Surprisingly, many of them are willing to give up their own comforts to meet the needs of their pets.

Every one of us who has a pet can vouch for the fact that they make us happy. Studies have shown that pet ownership has several health and lifestyle advantages. Having a pet is good for your overall mental health because it lowers stress and anxiety, lowers blood pressure, makes you move more, and gives you a sense of purpose and belonging.

For the foreseeable future, the pet market will be dominated by millennial pet owners, which means pet product producers will have to keep up with the demands of their largest consumer group. Millennials aren’t only looking for high-quality things; they also want them at a reasonable price. Sustainability and being kind to the environment are becoming more important in the pet industry, as are manufacturers’ openness and honesty.

The pet business is a sector bursting at the seams with new ideas, creativity, and fervour for life. And it seems that pet ownership among Millennials is still in its infancy.