Advertising

Iconic Ads: Hexit – How to Kill a Mosquito

 In the mid-90s, the German MNC Hoechst was marketing an insect repellent Hexit in India

SSCB Lintas was managing the advertising.

Ryan Menezes was the creative director. Ryan used to get ideas for advertising for various products and brands. These ideas were then translated into thumbnails/ scribbles and stored in a book. One of these ideas was for a mosquito repellent

His colleague, Sameer Goswami saw the scribble and suggested they show it to Hexit. 

Ryan got photographer Sanjiv Angne to shoot Ryan’s hands, art directed it and created a layout.

The layout was presented to the client at Hoechst, and they loved it.

Ryan says  “I believe what made this ad clutter-breaking was the fact that it was probably one of the first interactive ads ever. It was also simple, unexpected, and rewarded the viewer with a laugh while delivering the message.” 

Oh! yes! How to kill a mosquito got a Cannes Gold

And the client got a promotion too!

Vejay Anand

For consultation and advice - https://topmate.io/vejay_anand_s

Recent Posts

The Power of Value Anchoring: How Brands Use Contrasts to Win Customers

Strike the right balance between luxury and affordability, and watch as your customers appreciate the…

4 days ago

Five Years Post-Pandemic: Has Indian Retail Adapted?

Post pandemic, not only is the retail industry in India moving ahead into a new…

5 days ago

The Rise of Private Labels: How Retail Giants Are Winning the Game

The future of retail belongs to those who own the shelf, control the supply chain,…

5 days ago

How Indian Gen Z is Transforming Shopping – And What It Means for the Next Generation

As Indian Gen Z continues redefining shopping behaviours, brands that evolve with them will win…

6 days ago

The Power of Free: How Brands Turn Freebies into Billions

The top businesses know that freebies are strategy, not charity. Master this strategy and construct…

1 week ago

The Power of Founder-Driven Brands in India

In a story-driven nation, a founder's journey may stand out. But building a brand that…

1 week ago